Part of the overall strategy of the organisation, marketing is vital in identifying your target audience, presenting your message or proposition, engaging with your community and above all, showing how you are different. It is that difference which affects buying decisions more than any other single factor.
So why talk to Fernlea about marketing? We are not competing for your marketing budget. As with all aspects of your enterprise, we are intersted in helping you to see where you may be vulnerable, perhaps not fully prepared for the next big shift in trends or technology. There may be some difficult questions that have been avoided or suppressed about your brand image or your competitive edge. We do not pre-judge but we do like to challenge!